SHOW NOTES: EPISODE #15 | PRODUCT BASED BUSINESS W/ SOFT FLIRT
Created with a gentle hand by forest city sweetheart Alayna Hryclik, soft flirt is an apparel and home decor lifestyle brand that celebrates a tender approach to decorating yourself and your spaces.
Hear about how Alayna, of soft flirt, Siona, of Hutchings and Co, and Jenn of something simple became friends!
Topics discussed In this Episode:
- Learn about Alayna of soft flirt (3:00)
- soft flirt highlights in 2019 (6:30)
- How soft flirt broke the internet! (8:00)
- What a typical work week looks for soft flirt (12:50)
- Process for creating a new product/idea (16:40)
- Just make one! (19:00)
- How soft flirt uses IG Stories for Marketing (20:40)
- Pricing items at soft flirt (22:00)
- Why Alayna decided to move away from custom work (24:50)
- Wholesale vs. consignment (29:20)
- How to determine which stores to work with for wholesale + consignment (38:00)
- Reaching customers + how Alayna utilizes Instagram! (39:25)
- Being a part of the London community! (43:30)
- Want to start a business? DO IT! (47:00)
- Be kind!! (49:20)
- Attend events! Get involved! (51:30)
- Don’t wait for perfection, just START! (55:45)
Where to find soft flirt:
The Market at Western Fair District (every weekend!)
Saturday: 8 AM – 3 PM
Sunday: 10 AM – 2 PM
Grow + Bloom – Home Decor
Filthy Rebina – Apparel and Home Decor
Lofthouse Living – Cozy collection
Got It Made (Stratford,ON)
Little Shed Flower Shop (Varna, ON)
Girl On the Wing (Hamilton, ON)
Dwell Urban Boutique (Cambridge, ON)
More from Siona at Hutchings & Co
More from Jenn at something simple
Create + Caffeinate, Monthly Networking Event for Creatives!
Want to chat with us? Come be a guest on our Podcast! Whether you want to come to our studio, or record remotely, send us a request and we will make it happen!
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